Project

Babysitting.today

Project

Babysitting.today

Intro

  • Availability

    We hook up parents with certified babysitters. The parents in our platform will find dozens of babysitters nearby.

  • Safety

    We run a background check of our babysitters in numerous steps. The multiple verifications ensure that there are nothing but reliable and experienced babysitters in our system.

  • Speed

    We deal with babysitting quickly, saving our users‘ time. Planning a week ahead is not necessary. A babysitting can be ensured within 60 minutes, whenever it’s needed.

Background check

We put emphasis on background check and safety and that’s why we combine different verification methods. We check the babysitter’s identity, contact details, permanent residency, criminal record. The uniqueness of Babysitting.today lies in the connection and use of existing verification processes with the communication and social principles of social networks.

Opportunity

Millions of parents around the world are daily faced with the question of who will look after their children. We have a solution to how to find a babysitter at the last minute in a field that has always been and will be around. Thanks to the platform and application that has already been widely trusted by parents, they can resolve this issue immediately and don’t have to rely on agencies that don’t offer time flexibility, online solutions or who require pre-payments even in a time when the parent doesn’t need their services.

PROBLEM

  • The Inability to Ensure Babysitting for Children Quickly

    Hundreds of agencies around the world are engaged in babysitting for children; however, practically none of them is able to ensure babysitting effectively and directly. Parents are often faced with problems and disappointment from phone calls and frequent rejection. Nonetheless, 45% of babysittings should take place within 24 hours after the parent has decided that he/she needs one.

  • Insufficient Verification of Users and Reliability

    In both parties‘ cases, unreliable users can sometimes spoil a positive experience. Using the most advanced verification methods and giving the users an opportunity to write a review, we can get rid of all that.

  • Today‘s Solutions Aren’t Economical

    Agencies often struggle to provide enough work for their babysitters as they are unable to hook them up with the right parents at the right moment. This inefficiency is avoided thanks to our technology that connects supply and demand, satisfying both sides‘ needs.

SOLUTIONS

We combine agency services with the principles of social networks; it professionalises the babysitting market through modern technology.

THE PARENT

The parent will create a babysitting job offer in the application and will select the most suitable babysitter from the ones who will reply. The parent can also contact his/her favorite babysitter after prior babysitting. The main advantages for the parents are how quickly they can ensure babysitting, review options and cashless payments.

  • Ensure babysitting within 60 minutes
  • Babysitters verified centrally / by other parents
  • Cashless payments

THE BABYSITTER

The babysitter will register and after several verification steps, our verification center will activate a profile in the platform. Within a few easy steps, she/he will be able to receive babysitting offers nearby or near the parents‘ residence. The babysitter can always choose a babysitting job that will suit her/him and can set her/his own hourly rate for the given babysitting job.

  • Flexibility and freedom to choose own babysitting job
  • Adjustable hourly rate for each babysitting job
  • Cashless payments

THE USERS

Our customers-parents are balanced gender-wise; 50% of them are men and 50% women. We put our focus on young families, freelance parents or expats who don’t have any relatives to babysit their children. We also put our focus on babysitters who are between 18 and 28 years old who then become parents themselves after the age of 30. We also focus on babysitting mothers who are on maternity leave and mature women between the ages of 40 and 55 years old who have spent time with children their whole lives.

BUSINESS MODEL

The application works with a flexible provision as well as a flat rate for both parents and babysitters. We can easily adjust the provisions based on the market, the role and time period for a specific market.

Monetizing Other Services / Points of Interest

  • Selling products and services aimed at families and children
  • Relevant advertisement
  • Data and trends in consumers’ shopping behavior

The market

15 000

Total number of users

315

Cities

3

Countries where We operate

+ 218 %

Increase in babysitting in 1/2018

3.8 hours

Average babysitting time

  • 2016

  • 2017

  • 2018

  • 2019

  • 2020

Babysitting arrangement habits

41 %    is ordered on 3th and more days later

26 %   is ordered on the next day

19 %   is ordered on the same day

14 %   is ordered on the 3th day

Age of parents

46 %   20 – 30 years old

42 %   31 – 40 years old

12 %   41+ years old

Age of Children

37 %   3 years old

29 %   4 – 5 years old

20 %   6+ years old

14 %   0 – 3 years old

The market

10 000

Total number of users

248

Cities

2

Countries where We operate

+ 133 %

Increase in babysitting in 1Q 2017

3.5 hours

Average babysitting time

  • 2016

  • 2017

  • 2018

  • 2019

  • 2020

Babysitting arrangement habits

41 %    is ordered on 3th and more days later

26 %   is ordered on the next day

19 %   is ordered on the same day

14 %   is ordered on the 3th day

Age of parents

46 %   20 – 30 years old

42 %   31 – 40 years old

12 %   41+ years old

Age of Children

37 %   3 years old

29 %   4 – 5 years old

20 %   6+ years old

14 %   0 – 3 years old

COMPETITION

  • Local Agencies

    They do not have the capital required to develop their own application; often, they do not have enough business for their own babysitters and they go for other sales channels. They provide services based on old-fashioned principles with limited direct contact with the babysitter herself/himself. Agencies don’t offer time flexibility and don’t allow users to ensure babysitting on the spot.

  • Web Services

    They mostly operate on the principle of a phone book where a big part of the organization side is passed on to the parents as well as the babysitters. This spoils the overall user experience and hinders the number of transactions. The parent signs up on a website and gets a list of phone numbers of babysitters after prepaying. Then, the parent calls up every babysitter in the hope of finding someone who has the time availability required.

Examples of Competitors and Number of Users

  • Care.com – 16 mil. users
  • Childcare.co.uk – 1.3 mil. users
  • Sittercity.com – 0.5 mil. babysitters

GROWTH RESOURCES

  • The high retention of babysitters and parents satisfied with the service.
  • Increasing lifetime customer value, market education.
  • Increasing global demand for this service and the introduction of technology in everyday life.

BENEFITS

The Competitive Advantage platform consists of the benefits it brings to its users.

The Parent

  • Is independent – doesn‘t adapt to the babysitter’s time availability
  • Needs nothings else but Internet connection and the application in her/his phone
  • Will find a babysitter in a blink of an eye, even at the last minute
  • Has an overview – she/he can see active babysitters on a map
  • Doesn’t have to make calls to dozens of babysitters
  • Can send her/his offer to verified babysitters nearby
  • No waiting around – replies will show immediately
  • Easy and safe payments with credit card

The Babysitter

  • Decides about her/his own availability – decides when she/he wants to work
  • Decides about the honorarium – how she/he evaluates her/his services depends on her/him
  • Acquires credibility through reviews from parents which boosts their credit score
  • Needs nothing else but Internet connection, the application in their cell phones and be on the alert
  • Has an overview – thanks to reviews from other babysitters, she/he will know where she/he is going
  • No contract commitments
  • She/he will simply get her/his honorarium directly in her/his bank account